GOAT BARBERSHOP

FOUNDER & MASTER BARBER 

11 YEARS | 25,000+ HAIRCUTS

FROM TRULY HUMBLE BEGINNINGS, CESAR STARTED CUTTING HAIR IN HIS OWN HOME FOR FREE JUST TO SHARPEN HIS SKILLS AND PERFECT HIS CRAFT. WHAT BEGAN AS A PASSION AT AGE 16 HAS EVOLVED INTO OVER 11 YEARS OF EXPERTISE, MAKING HIM A SOUGHT-AFTER MASTER BARBER AND THE VISIONARY BEHIND GOAT BARBER SHOP IN MORENO VALLEY, CA, AND MAJESTIC HAIR STUDIO IN NUEVO, CA.

MASTER BARBER

9 YEARS | 17,000+ HAIRCUTS

JORDAN RAFAEL HAS BEEN SHAPING HIS CRAFT SINCE HE WAS JUST 12 YEARS OLD. HIS JOURNEY INTO BARBERING BEGAN WHEN HE WAS SWEEPING FLOORS IN BARBERSHOPS, BUT IT WASN’T LONG BEFORE HE PICKED UP THE CLIPPERS HIMSELF AND NEVER LOOKED BACK. HIS PASSION FOR BARBERING IS DRIVEN BY MORE THAN SKILL—IT’S A DEEP LOVE FOR THE CRAFT AND THE CONNECTIONS HE BUILDS WITH HIS CLIENTS.

MASTER BARBER

7 YEARS | 15,700+ HAIRCUTS

JOHN RIZO IS A BARBER WITH A DISTINCTIVE APPROACH, COMBINING ARTISTRY, BUSINESS ACUMEN, AND A PASSION FOR HOLISTIC WELL-BEING. STARTING HIS CAREER AT 24, HE FOUND BOTH FINANCIAL OPPORTUNITY AND A CREATIVE OUTLET IN BARBERING. WHAT BEGAN AS A SKILL QUICKLY TURNED INTO A JOURNEY, ONE THAT LED JOHN TO NOT ONLY MASTER HIS CRAFT BUT ALSO BECOME AN ENTREPRENEUR. HE HAS SUCCESSFULLY BUILT, SCALED, AND SOLD MULTIPLE BUSINESSES, ESTABLISHING HIMSELF AS A RESPECTED FIGURE IN THE INDUSTRY. TODAY, JOHN CONTINUES BARBERING AS A FORM OF CREATIVE EXPRESSION, BRINGING EXPERTISE, PRECISION, AND A UNIQUE PERSPECTIVE TO EVERY CUT.

EXPERT BARBER

5 YEARS | 7,300+ HAIRCUTS

CHRISTIAN FLORES IS A YOUNG, TALENTED BARBER WITH A UNIQUE STORY. HE BEGAN HIS BARBERING JOURNEY UNEXPECTEDLY, CUTTING HIS FAMILY’S HAIR. WHAT STARTED AS A NECESSITY QUICKLY TURNED INTO A PASSION WHEN CHRISTIAN REALIZED HE HAD A NATURAL GIFT FOR THE CRAFT. FAST FORWARD, AND CHRISTIAN IS NOW AN AMBITIOUS BARBER WITH A CLEAR GOAL: TO MAKE A LASTING MARK IN THE WORLD OF BARBERING. KNOWN FOR HIS CREATIVITY AND PRECISION, ESPECIALLY WHEN IT COMES TO HAIR DESIGNS, CHRISTIAN LOVES THE FLEXIBILITY AND ARTISTRY THAT BEING A BARBER OFFERS. HIS DEDICATION AND HUNGER TO SUCCEED SET HIM APART, AND HE’S DETERMINED TO KEEP PUSHING FORWARD.

EXPERT BARBER

4 YEARS | 5,700+ HAIRCUTS

BORN AND RAISED IN ANAHEIM, KEN MOVED TO MORENO VALLEY IN 2016, LEAVING BEHIND A ROUGH ENVIRONMENT FOR A SHOT AT A BETTER LIFE. HIS JOURNEY WASN'T EASY. GROWING UP IN PROJECT HOUSING, HE GOT KICKED OUT AFTER MAKING BAD CHOICES—BECAUSE THAT’S ALL HE KNEW. BUT HE DIDN’T LET HIS CIRCUMSTANCES DEFINE HIM. INSTEAD, KEN BECAME RELENTLESS IN HIS PURSUIT OF A CRAFT HE LOVES.

EXPERT BARBER

3 YEARS | 2,800+ HAIRCUTS

GEO ARELLANO’S JOURNEY INTO BARBERING BEGAN WITH A SIMPLE YET POWERFUL DESIRE—TO BE HIS BOSS. AT JUST 15, HE KNEW THAT HE WANTED MORE THAN JUST A JOB; HE WANTED FREEDOM. NOW, AT 18 AND WITH 3 YEARS OF EXPERIENCE, GEO HAS TURNED HIS PASSION FOR BARBERING INTO A PATH TOWARD FINANCIAL INDEPENDENCE AND ENTREPRENEURIAL SUCCESS. FOR GEO, IT’S NOT JUST ABOUT CUTTING HAIR—IT’S ABOUT BUILDING A LIFE WHERE HE SETS THE RULES, MAKES HIS SCHEDULE, AND ANSWERS TO NO ONE BUT HIMSELF.

EXPERT BARBER

3 YEARS | 2,600+ HAIRCUTS

BORN AND RAISED IN ORANGE COUNTY, VICTOR RELOCATED TO PERRIS, CA, JUST LAST YEAR, BUT HAS ALREADY BUILT A NAME FOR HIMSELF THROUGH HIS DEDICATION AND EYE FOR DETAIL. HIS SPECIALTY LIES IN THE SMALL THINGS—THE METICULOUS TOUCHES THAT MAKE EACH CUT FLAWLESS. NO HAIR OUT OF PLACE, NO DETAIL OVERLOOKED. HE ALSO HAS A GIFT FOR CONNECTING WITH HIS CLIENTS, MAKING THEM FEEL HEARD AND RELAXED IN HIS CHAIR. FOR VICTOR, A GREAT CUT IS ABOUT MORE THAN JUST THE END RESULT; IT’S ABOUT CREATING AN EXPERIENCE WHERE CLIENTS CAN UNWIND, LET GO, AND FEEL TRULY VALUED.

EXPERT BARBER

3 YEARS | 2,500+ HAIRCUTS

MANNY CRUZ’S JOURNEY INTO BARBERING BEGAN WITH A PASSION PASSED DOWN FROM HIS FATHER. FROM A YOUNG AGE, MANNY’S FATHER, A RESPECTED BARBER IN MEXICO, INSTILLED IN HIM THE VALUES OF HARD WORK AND SELF-RELIANCE. FOLLOWING IN HIS FATHER’S FOOTSTEPS, MANNY QUICKLY REALIZED THAT BARBERING WAS MORE THAN JUST A SKILL—IT WAS A GATEWAY TO FREEDOM AND INDEPENDENCE. HE COULD CHOOSE HIS OWN SCHEDULE, BE HIS OWN BOSS, AND CREATE A LIFE THAT SUPPORTS HIS FAMILY, ALL WHILE DOING SOMETHING HE LOVES.

EXPERT BARBER

3 YEARS | 2,400+ HAIRCUTS

AT JUST 18 YEARS OLD, MARCOS HERNANDEZ IS ALREADY PROVING HIMSELF TO BE A RISING STAR IN THE BARBERING INDUSTRY. WITH 3 YEARS OF EXPERIENCE, HIS JOURNEY BEGAN AT A YOUNG AGE, BUT HIS PASSION AND PRECISION HAVE QUICKLY SET HIM APART. BORN AND RAISED IN ANAHEIM, MARCOS DISCOVERED THAT BARBERING WAS MORE THAN JUST A JOB—IT WAS A WAY TO TRANSFORM HOW PEOPLE FEEL ABOUT THEMSELVES. EVERY TIME A CLIENT SITS IN HIS CHAIR, HIS GOAL IS TO ENHANCE THEIR CONFIDENCE AND LEAVE THEM FEELING EMPOWERED.

EXPERT BARBER

3 YEARS | 2,200 HAIRCUTS

YADIRA FELIX IS MORE THAN JUST A BARBER; SHE’S A DEDICATED MOTHER OF FOUR, A DRIVEN PROFESSIONAL, AND A POWERFUL SOURCE OF INSPIRATION FOR HER CLIENTS. AFTER HAVING HER FIRST SON AT 23, YADIRA PICKED UP THE CLIPPERS TO CREATE A BETTER LIFE FOR HER FAMILY AND ENSURE THAT SHE WAS THE ONE TO CUT HER SON’S HAIR. WITH 4,000 HAIRCUTS UNDER HER BELT, YADIRA HAS MADE IT HER MISSION TO GIVE CLIENTS MORE THAN JUST A HAIRCUT—SHE AIMS TO RESTORE THEIR CONFIDENCE AND MAKE THEM FEEL WORTHY. HER BELIEF THAT EVERYONE DESERVES TO LOOK AND FEEL GOOD FUELS HER PASSION FOR BARBERING.

EXPERT BARBER

2 YEARS | 2,000 HAIRCUTS

ALEXIS BARAJAS IS A DRIVEN AND FOCUSED YOUNG BARBER WHO STARTED HIS CAREER AT 19, RECOGNIZING THE OPPORTUNITY BARBERING PROVIDED TO ACHIEVE HIS GOALS. INITIALLY MOTIVATED BY FINANCIAL STABILITY, ALEXIS SOON DISCOVERED THAT BARBERING GAVE HIM SOMETHING FAR MORE MEANINGFUL—THE ABILITY TO BRING JOY AND CONFIDENCE TO HIS CLIENTS. THIS REALIZATION FUELED HIS PASSION, AND NOW, EVERY CUT HE DELIVERS IS A REFLECTION OF HIS DEDICATION TO BOTH HIS CRAFT AND THE PEOPLE WHO SIT IN HIS CHAIR.