GEO ARELLANO

GEO ARELLANO’S JOURNEY INTO BARBERING BEGAN WITH A SIMPLE YET POWERFUL DESIRE—TO BE HIS BOSS. AT JUST 15, HE KNEW THAT HE WANTED MORE THAN JUST A JOB; HE WANTED FREEDOM. NOW, AT 18 AND WITH 3 YEARS OF EXPERIENCE, GEO HAS TURNED HIS PASSION FOR BARBERING INTO A PATH TOWARD FINANCIAL INDEPENDENCE AND ENTREPRENEURIAL SUCCESS. FOR GEO, IT’S NOT JUST ABOUT CUTTING HAIR—IT’S ABOUT BUILDING A LIFE WHERE HE SETS THE RULES, MAKES HIS SCHEDULE, AND ANSWERS TO NO ONE BUT HIMSELF.

BACKGROUND

BORN AND RAISED IN MORENO VALLEY, GEO COMES FROM HUMBLE BEGINNINGS IN A CITY WHERE SUCCESS ISN’T EASILY HANDED OUT. BUT THAT’S WHERE HIS GRIT AND DETERMINATION COME INTO PLAY. IN A PLACE KNOWN FOR ITS CHALLENGES, GEO STANDS OUT. HIS PHILOSOPHY IS SIMPLE: "EMBRACE THE SUCK." NO MATTER HOW TOUGH THE WEEK, GEO KEEPS PUSHING FORWARD BECAUSE HE BELIEVES THAT AS LONG AS YOU’RE ALIVE, YOU’RE WINNING.

TODAY

WHAT GEO LOVES MOST ABOUT BARBERING IS THE FREEDOM IT PROVIDES—NOT JUST FINANCIAL FREEDOM, BUT THE FLEXIBILITY TO LIVE LIFE ON HIS TERMS. HE THRIVES ON THE MEANINGFUL CONVERSATIONS HE HAS WITH HIS CLIENTS EVERY DAY, USING HIS CHAIR AS A SPACE FOR CONNECTION AND INSPIRATION. DESPITE THE CHALLENGES OF ENTREPRENEURSHIP, HE WOULDN’T TRADE IT FOR THE WORLD. THE HUSTLE, THE GRIND, AND THE GROWTH ALL FUEL HIS PASSION FOR THE CRAFT.