JOEL CARDENAS 

JOEL CARDENAS DISCOVERED HIS PASSION FOR BARBERING IN HIGH SCHOOL, TEACHING HIMSELF THROUGH YOUTUBE VIDEOS AND PRACTICING ON HIS OWN HAIR. WHAT STARTED AS A PERSONAL INTEREST QUICKLY TURNED INTO A SKILL, AS FRIENDS BEGAN ASKING FOR CUTS, AND BEFORE LONG, HE WAS CHARGING FOR HIS WORK. BY 16, HE HAD ALREADY BUILT A REPUTATION, LAYING THE FOUNDATION FOR HIS FUTURE IN THE INDUSTRY.

BACKGROUND

JOEL'S JOURNEY INTO BARBERING WAS FUELED BY CURIOSITY, SELF-MOTIVATION, AND AN ENTREPRENEURIAL MINDSET. HE LEARNED THROUGH TRIAL AND ERROR, SHARPENING HIS SKILLS AND GROWING HIS CLIENTELE ALONG THE WAY. OVER THE YEARS, HE HAS DEVELOPED A DEEP APPRECIATION FOR THE CRAFT, KNOWING THAT BARBERING IS MORE THAN JUST CUTTING HAIR—IT’S ABOUT CONFIDENCE, COMMUNITY, AND CONSISTENCY.

TODAY

NOW, JOEL IS FOCUSED ON PERFECTING HIS CRAFT AND BUILDING A FUTURE FOR HIMSELF AND HIS FAMILY. HIS ULTIMATE GOAL IS TO OPEN HIS OWN SHOP—AND EVENTUALLY, MULTIPLE LOCATIONS. IN TOUGH MOMENTS, HE REMINDS HIMSELF THAT CHALLENGES ARE TEMPORARY, AND THE GOOD DAYS ALWAYS OUTWEIGH THE BAD. ABOVE ALL, HIS BIGGEST MOTIVATION IS HIS TWO-YEAR-OLD SON. EVERY HAIRCUT, EVERY LATE NIGHT, AND EVERY SACRIFICE IS MADE WITH ONE PURPOSE: TO CREATE A STABLE AND SUCCESSFUL FUTURE FOR HIS CHILD.